Wags that won hearts.


Favourite hello and hardest goodbye, every single time. A feeling that resonates with pet parents every time they think of travelling and vacations. CollarFolk was built on the premise of enabling pet-friendly vacations and turned the concept of conventional travel into a whole new ball game.

This where Madarth stepped in to help voice their story and build an identity that resonated with the energetic and exciting characteristics of their brand and its pets. This included designing their interactive logo, user-friendly website and a range of campaigns.

Communication is key to forming and nurturing connections. Through a vibrant and playful narrative, tackling real-life scenarios and relatable situations, we emoted the essence of CollarFolk across their digital media platforms.

The fact that brands are built on stories was clearly visible through increased audience engagement and the organic growth of their community.