Billion reasons not to say a few words.


This was the brief given to us when we began our storytelling for the biggest online shopping event. Mad requests like these give meaning to our creative exploration.

From tempting teasers to exciting limited edition announcements, we mapped the journey from “Heart to Cart”. 🙂

We developed messaging which was clear of any intrusive marketing techniques, and that facilitated a significant increase in engagement through the app.

Oh, we forgot to mention what the few words are – Sale & Shop!