Design a communication that inspires all 365 days without a drop in the spirit.


The brief from a leading global auditing firm got our team united to drill the rig. What emerged was an inspiration from the nation’s acronym – UAE.

Unite And Emerge – As a nation, the UAE wanted to become the best in harmony and prosperity and enrich the lives of its people.

Hand-drawn illustration of Emiratis depicting aspects of each visionary practice of the UAE was created.

From “Fostering Innovation” to “Celebrating the Spirit of Entrepreneurship”, the calendar captured the values of “Unite And Emerge” as an inspiring tool for 365 days.