Race

Stories of Success

Race

Stories told well have a positive difference to the audience.
When the client wanted to create an impact with competitive exam results Madarth came up with an idea to go beyond the numbers.

When the landscape of these competitive exams is expressive about the numbers, we decided to look behind the scenes. Sharing the results in a different perspective, was the differentiator here.

Behind every successful result, there is a story. We wanted to highlight that story to bring an emotional connection to the result.

The positive difference in action that overcame the challenge is what matters to all of us. Thus, ‘Aayirathil Oru Kadhai’ or ‘One in a Thousand Stories’ was born.

An integrated campaign with BTL and ATL activation, AOK won the race with a compelling story.