Weaves of silk in web.
To be a growth partner for a traditional player in the technology space is a fascinating journey.
Madarth partnered with Sundari Silks – a traditional Indian family with over 100 years of culture woven into their business.
With the new generation of entrepreneurs entering into the fore of their family business, newer avenues to position the brand without diluting the essence was key.
Right from inspiring commerce journeys across multi-channels to delivering impact for the brand and giving enough thrust to their sales.
As a growth partner, we ensured that at every strategic touchpoint from in-store to online, the essence of the brand discovered through the strategy sessions was kept intact.