Digital Transformation for a heritage brand.
Sundari Silks
To be a growth partner for a traditional player in the technology space is a fascinating journey.
Madarth Partnered with Sundari Silks – Traditional Indian family with over 100 years of culture weaved into their business.
With the new generation of entrepreneurs entering into the fore of their family business, newer avenues to position the brand without diluting the essence was key.
From inspiring commerce journeys across multi channel delivering impact for the brand and giving enough thrust to their sales.
As a growth partner we ensured at every strategic touch point from in-store to online , the essence of the brand discovered through strategy sessions kept intact.
