Madarth Musings ED:1: Field trips, Amazon Prime promos and Adidas' new Chennai office | Musings by Madarth®

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Madarth® Team11 Nov 2026
Madarth® Newsletter, October 2026: Context vs content in the AI age, NAC Jewellers Season 2 and the Visās rebrand
Issue 01 of the Madarth® newsletter, from the founder's table: AI can write a thousand headlines in a minute, but context is what makes advertising work. It also covers Season 2 of the NAC Jewellers social show, a team learning session on PUMA's Meditation in Motion campaign, the Kya Re Fittingaa step challenge and the new brand identity for Visās Promoters.
Madarth® Team11 Nov 2026
Madarth Musings ED:1: Field trips, Amazon Prime promos and Adidas' new Chennai office
Madarth Musings is a monthly newsletter from Madarth®, a Chennai branding and advertising agency. Edition 1 covers a client field trip to DahNAY CFS, four promos for Amazon Prime's Thalaivettiyan Palayam, and the delivery of Adidas' new 34,000 sq.ft. GCB office in Adyar.

Madarth® Musings

The Madarth® office building in Chennai

Did you know when you wash your hands, you're not actually washing them? You're just watching them wash each other. Alright, enough with the mind-bending facts. Now that we've shaken things up a bit, let's talk about something new - Madarth® Musings. Never heard of it? Well, neither have we! We just created it.

100% about Madarth®? What can you expect? 1. Crazy moments from the Madarth®. 2. This month's aaha! moments and what we learned along the way. 3. How we're levelling up to global standards. 4. Our secret sauce to doing killer work for you, our clients. 5. And maybe, just maybe, a sprinkle of industry gossip and trends. If this doesn't sound like your cup of kappi, feel free to unsubscribe (but we'll miss you).

Madarth® Uncut: #BehindTheSmiles

Musing #1: DahNAY CFS: An official field trip. Understanding our clients is where all the magic starts, which is why we packed our bags for a 'field trip' to DahNAY CFS in Ennore. What began as a trip to capture some killer content turned into a full-on Lego marathon, except this time, the blocks were massive shipping containers. Watching these mammoth machines stack them like toys? Unexpectedly fascinating. We got more than just the content we came for: social-worthy moments, endless fun, and a ton of assets for the client. Don't believe us? Watch the clips and see for yourself.

Musing #2: Thalaivettiyan Palayam Subs: Client Happy Annachi. Guess who we've teamed up with? Amazon Prime, to promote their latest hit series Thalaivettiyan Palayam, Tamil Nadu's own take on Panchayat! We crafted four epic promos that took off like rockets. While the creative team did most of the heavy lifting, the content team did their part too. Matching the Tamil dialects and crafting spot-on English subs? No easy feat, but they made it fun. Don't just take our word for it; click on the image to see for yourself.

Madarth® Campaigns: #MadeByMadarth®

Musing #3: Adutha Adiyai Nokki with Adidas. We did it! After 2 months of hard work, endless revisions, and more than a few sleepless nights, we finally delivered Adidas' new 34,000 sq.ft. GCB office in Adyar. And trust us, they were picky - like 'move that an inch' picky. Designing a space to Adidas' global standards and that too in just 2 months? No joke. But we thrive on challenges, and Adidas kept us on our toes the whole way. The cherry on top? Hearing the Global Head say, 'You guys have perfectly integrated Adidas, Sports & Chennai, great job.' Totally worth it!

Musing #4: Newyears Coming! Our team's deep in the zone, prepping New Year goodies for our clients calendars, diaries, you name it, we're on it! We're going all out with the innovation this time around, and we hope you'll love what's coming. Still a work in progress though, so stay tuned for Madarth Musings ED2 for the big reveal!

Well, that's a wrap for Madarth® Musings ED 1! If you've got thoughts, rants, or just want to say vanakkam, reach out - we'd love to hear from you.

Until next month, makkale!