Privacy Policy

Who we are

Madarth® is a branding and advertising agency based in Chennai, India, a wholly-owned subsidiary of Pixel Boy Media Publicities Private Limited. This policy explains how we handle personal information collected through www.madarth.com.

Information we collect

• Contact form: name, email, phone, company and your message.
• Career form: name, email, mobile number, portfolio link and your resume (PDF).
• Technical data: IP address and approximate location, used to tag form submissions and prevent spam.
• Marketing attribution: UTM parameters, ad click identifiers (gclid, wbraid, gbraid, fbclid, msclkid) and the landing page URL.
• Analytics data from Google Tag Manager, only if you accept cookies.

How we use it

• To respond to enquiries and discuss projects.
• To evaluate job applications.
• To understand which channels bring visitors and improve the site.
• To detect and block spam and abuse.

Cookies

We set a consent cookie (mad_cookie_consent, 180 days) to remember your choice, and an attribution cookie (mad_attribution, 90 days) recording how you first arrived. Analytics and advertising tags load in a denied state and are enabled only if you click Accept on the cookie banner.

Storage and service providers

Form submissions are stored in Neon-hosted PostgreSQL databases. Resumes are stored in private Vercel Blob storage. The site is hosted on Vercel. Notification emails are sent through ZeptoMail. Analytics use Google Tag Manager. These providers process data on our behalf and may do so outside India.

We do not sell your personal information.

Retention

Enquiries are kept as long as needed to respond and maintain business records. Job applications are kept for up to 12 months unless you ask us to delete them sooner.

Your rights

You may ask to access, correct or delete your personal information, or withdraw consent, by emailing [email protected]. You can also change your cookie choice by clearing the mad_cookie_consent cookie in your browser. We handle requests in line with the Digital Personal Data Protection Act, 2023 and other applicable Indian law.

GDPR: visitors in the EU, EEA and UK

If you are in the European Economic Area or the United Kingdom, the General Data Protection Regulation (GDPR) and UK GDPR apply to our processing of your personal data. Pixel Boy Media Publicities Private Limited (Madarth®) is the data controller. Contact: [email protected].

Legal bases we rely on:

• Consent: analytics and advertising cookies and tags (Art. 6(1)(a)). You can withdraw consent at any time.
• Contract or pre-contract steps: replying to your enquiry or considering your job application (Art. 6(1)(b)).
• Legitimate interests: spam prevention, site security and basic business records (Art. 6(1)(f)).

Your rights: access, rectification, erasure, restriction, portability, objection, and the right not to be subject to solely automated decisions (we make none). To exercise them, email [email protected]; we respond within one month. You may also lodge a complaint with your local data protection authority.

International transfers: we are based in India and our providers (Vercel, Neon, ZeptoMail, Google) may process data outside the EEA/UK. Where required, transfers rely on safeguards such as Standard Contractual Clauses.

HIPAA and health information

Madarth® is a branding and advertising agency. We are not a healthcare provider, health plan or healthcare clearinghouse, and this website is not designed to receive protected health information (PHI) under the US Health Insurance Portability and Accountability Act (HIPAA).

Please do not include medical records, diagnoses, treatment or insurance details in our contact form, career form or resumes. If you do, we will delete it on request but cannot treat it as HIPAA-protected.

If a healthcare client engagement would involve PHI, we will only proceed under a separate written agreement, including a Business Associate Agreement where HIPAA requires one, and with appropriate safeguards. Nothing on this site is a claim of HIPAA certification.

Security

We use access-controlled storage, private file storage and signed, expiring links for resumes. No method of transmission or storage is completely secure.

Children

Our site is not directed at children under 18 and we do not knowingly collect their data.

Changes and contact

We may update this policy; the date above shows the latest revision. Questions: [email protected].