Where Legacy Met The New Era
Event |Digital Campaign |Content Creation
ROAR'26 was a moment that Chennai experienced together. Built for the fans, it brought together a sea of yellow that shows up every single time with belief that never fades. This was not about cricket alone. It was about a new era taking shape, where the legacy built by MS Dhoni is carried forward by the next generation.
At the heart of it were the OG's, the original players who built CSK into what it is today. Their presence carried more than nostalgia, it carried meaning. It reminded fans where it all began while bringing them into what comes next. For us at Madarth, the role was clear. Translate this emotion to the socials as it unfolds, amplify it in real time and make sure it travels far beyond the ground.
We began by building anticipation on Instagram through a series of static teaser posts. Fans were already engaged even before the event began.
The energy on the ground was palpable. The crowd was fully invested and every moment carried weight, from the build-up to each player reveal. These early drops sparked curiosity with fans engaging even before the event began.
The player entry videos became a defining moment. Designed to trigger emotion, they led to powerful reactions with applause and whistles across the stadium, while also gaining strong traction on social media. The OG's received the loudest response, while the OG duels and new player entries brought together nostalgia and excitement in a way that felt seamless and real.
Despite audio restrictions, the energy remained strong through sharp edits and visual storytelling.
As the event unfolded, we delivered moments instantly. Every reaction and key highlight was turned into content that fans online could engage with in real time.
We kicked things off on March 12 and turned around 14 AI-animated OG entry videos in just 8 days, wrapping everything by March 20, a full two days ahead of the event.
Each video took 6+ hours to craft, and despite the pace, the quality never slipped across all 14 players and formats. Tight timelines, clean execution, and every piece ready to hit with impact. Madarth did not just elevate ROAR'26, we amplified it. From creating dynamic player introductions to capturing OG duels, every piece contributed to a larger story.
The collective youthful energy of these efforts ignited a massive digital movement, reaching an incredible 70 million+ engagement on social media and uniting the Superfans like never before.
The spirit of ROAR'26 didn't just stay within the stadium walls; it echoed in the hearts of every fan, creating a ripple of yellow pride that felt like the pulse of the entire state. For the audience, it felt unforgettable, the kind of event that stayed with them and was simply described as one of the best they had ever experienced.